Brand SPARK: a simple method of measuring the “standout-edness” of your brand
Let’s start with a quick story.
My iPhone battery was at 8% — taunting me with the very real threat of dying before I could scan my Starbucks card. 😣 So I decided to walk without the usual podcast queue or musical beat to keep me in step — a rarity.
And then something happened…
A thought popped into my brain — a delightfully unexpected new idea.
🧠 “S P A R K”
These four letters twisted around in my brain as I subjected them to a perfunctory battery of tests to make sure they were worthy.
Satisfied, I thought:
🤔 “Nice work, brain. I like it.”
You may be wondering:
🤨 “Okay, Meghan, so what is this spark thing (and why should I care)?”
After spending most of the morning thinking about (and researching) what makes for a standout brand, my brain came up with SPARK —a simplified checklist of sorts…
👇
It’s an acronym that you can use to quickly measure the “standout-edness” of your own brand, messaging, or website.
